SEO PROPOSAL TEMPLATE
Free template from PNext (performnext.com). Copy into Google Docs, Word or your proposal tool and replace everything in [square brackets].
Guide to each section: https://performnext.com/usa/blog/seo-proposal-template/

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SEO PROPOSAL FOR [CLIENT NAME]
Prepared by [YOUR AGENCY] for [CONTACT NAME], [DATE]
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1. YOUR GOALS
[One short paragraph restating the client's goals in their own words, ideally in business terms.
Example: "You want 20 more qualified enquiries a month from organic search for your commercial cleaning services in Dallas by next September."]

2. WHAT WE FOUND
[Three to five findings from a quick audit. For each one:]
Finding 1: [What we found, with evidence, e.g. "38 of 52 service pages are not indexed (Search Console screenshot below)"]
Why it matters: [Business impact in one or two sentences]
What we would do: [The fix in one sentence and roughly how long it takes]

Finding 2: ...
Finding 3: ...

3. RECOMMENDED STRATEGY
[Plain-language summary of what you will prioritise and why. Keep it to one page. Avoid listing every SEO tactic.]

4. SCOPE OF WORK
Included each month:
- [e.g. Technical monitoring and fixes]
- [e.g. Optimisation of X priority pages]
- [e.g. X new pages or articles]
- [e.g. Local SEO: Google Business Profile and reviews]
- [e.g. Link building: X outreach campaigns]
- [e.g. Monthly report and call]
Not included:
- [e.g. Website development beyond SEO fixes]
- [e.g. Paid advertising management]

5. TIMELINE
Month 1:      [Audit, critical technical fixes, tracking set up]
Months 2-3:   [On-page improvements to priority pages, first new content]
Months 4-6:   [Content and links building on the foundations]
Months 6-12:  [Compounding results in priority areas]
Note: SEO results build over time. We do not guarantee specific rankings.

6. INVESTMENT
| Option     | Best for              | What is included                                   | Monthly fee |
|------------|-----------------------|----------------------------------------------------|-------------|
| Foundation | Fixing the basics     | [Technical fixes, on-page for key pages, reporting] | [$ ]        |
| Growth     | Most clients          | [Foundation + content + local SEO]                  | [$ ]        |
| Authority  | Competitive markets   | [Growth + link building and digital PR]             | [$ ]        |
Minimum term: [e.g. 6 months]. Notice period: [e.g. 30 days]. What changes the price: [e.g. number of locations, content volume].

7. HOW WE WILL REPORT
Every month you will receive:
- [Organic enquiries / revenue compared with last month and last year]
- [Traffic to the pages that sell]
- [Rankings for the agreed keyword list]
- [Work completed and next month's plan]
You keep full access to your own Google Search Console and analytics.

8. ABOUT US
[Two or three short paragraphs: relevant experience, the people who will do the work, and one or two relevant examples you are allowed to share.]

9. TERMS
- Ownership: [All content, data and accounts remain the client's property]
- Payment: [Terms]
- Start date: [Date]

10. NEXT STEPS
[e.g. "Reply to confirm the option you prefer and we will send the agreement. We can start within 5 working days."]

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Template by PNext. Free to use and adapt.