Social Media Marketing Packages in the UAE: Prices and What You Get
By the PNext team · Updated 19 October 2026
Social media packages in the UAE are hard to compare because no two agencies define them the same way. One “starter package” means eight template posts a month; another includes video, community management and ad management.
This guide sets out the price ranges agencies in the UAE publish, what each level should include, and the one thing that confuses most quotes: the difference between the agency fee and the money spent on ads.
- ✓Typical package prices in AED
- ✓What each level should include
- ✓Agency fees vs ad spend
- ✓How to compare quotes
- ✓Which package fits your business
How much do social media marketing packages cost in the UAE?
Published prices for social media management in the UAE start around AED 2,000 to 5,000 a month for one or two platforms and basic posting. Mid-tier packages with video, strategy and ad management run roughly AED 6,000 to 15,000, and larger brands can spend AED 18,000 to 50,000 or more. Ad spend is usually extra.
Social media package prices in the UAE
These ranges come from pricing guides published by UAE agencies, including Redberries, Digital Gravity and Apptunix. They disagree at the top end, so treat them as a rough guide.
| Package level | Typical monthly fee | Usually includes |
|---|---|---|
| Starter | AED 2,000 to 5,000 | One or two platforms, 8 to 12 posts, basic design and scheduling, a monthly summary |
| Growth | AED 6,000 to 15,000 | Strategy, short-form video, more platforms, community management, ad account management |
| Premium | AED 18,000 to 45,000 | Full content production, paid campaigns, influencer work, detailed reporting |
| Enterprise | AED 50,000+ | Multi-brand or multi-market, bilingual content, dedicated team |
A B2B example from Kolonell puts business-to-business social at AED 4,000 to 15,000 a month before media, and warns that some quotes bundle ad spend into the headline price.
What each package level should include
Starter
Fine for a local business that needs a consistent presence: a plan, regular posts on the platforms your customers use, and replies to comments. Do not expect growth from this level alone.
Growth
Where most businesses see results: a clear strategy, video content, community management, and paid campaigns that put posts in front of the right people.
Premium
For brands where social is a main sales channel: regular shoots, creators and influencers, testing across several ad formats, and reporting that ties social to sales.
Whichever level you choose, ask for these in writing: number of posts and videos per month, which platforms, who writes and designs them, whether Arabic content is included, response times for comments and messages, and what the monthly report shows.
Agency fees vs ad spend
The agency fee pays for planning, content, management and reporting. Ad spend is the money paid to Meta, TikTok, LinkedIn or Snapchat to show your ads. Most good quotes list them separately.
- Ask whether ad spend is included. A low fee with ad spend “included” may mean a very small ad budget.
- Check who pays the platforms. Ideally the ad accounts are in your name and billed to your card.
- Match ad spend to the goal. A few hundred dirhams a month on ads is enough to boost posts, not to generate steady leads.
If your main goal is enquiries rather than awareness, compare social ads with search. Our guide to Google Ads costs in Dubai covers the other side of paid media.
How to compare social media quotes
| Ask each agency | Why it matters |
|---|---|
| How many posts, videos and stories per month? | Packages with the same name can differ by double |
| Which platforms? | Instagram, TikTok, LinkedIn and Snapchat each need different content |
| Is ad management included, and is ad spend extra? | The biggest source of confusion in quotes |
| Who creates the content? | In-house team, freelancers or templates |
| English, Arabic or both? | Bilingual content takes more work |
| What does the report show? | Leads and sales, not only followers and likes |
Our social media marketing agency in Dubai page sets out how we scope social work, and how to choose a digital marketing agency in Dubai covers the wider questions. PNext is a digital marketing agency in Dubai, so we can also tell you honestly when social is not the right first channel.
Want a social media quote you can compare?
We will send a line-by-line proposal that separates content, management and ad spend.
Marketing to the capital? Our social media agency in Abu Dhabi page covers Arabic content, platforms and the UAE Advertiser Permit for influencers.
Frequently Asked Questions
Try a different keyword, or ask our team directly.
Published ranges start around AED 2,000 to 5,000 a month for basic management of one or two platforms, rising to AED 6,000 to 15,000 for packages with video and ad management.
Usually not. Most agencies charge a fee for management and content, and you pay the platforms separately for ads. Always ask.
Instagram and TikTok are strong for consumer brands, LinkedIn for B2B, and Snapchat for younger audiences. Choose based on where your customers spend time.
If your audience includes Arabic speakers, yes. Bilingual content reaches more people but adds production time and cost.
Paid social can bring traffic and leads within weeks. Organic growth and brand awareness usually take three to six months of consistent posting.
For a basic presence, it can be. If you need growth or leads, a starter package rarely includes enough content or ad management to get there.
More Guides for UAE Businesses
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We work with businesses in Dubai, across the UAE and in the USA. No pitch, no pressure, just an honest view of what we would do.
Or call and WhatsApp us on +971 50 298 5401.
- 01Platforms and content mix
- 02Posting and video plan
- 03Ad management and spend
- 04Monthly reporting
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