SEO Report Template: Free Monthly Spreadsheet
By the PNext team · Updated 9 November 2026
Long SEO reports often go unread. A report earns its place when a busy owner can see in one minute what happened and what comes next.
This template does that on one page. Add one row of numbers a month and it works out every change for you. Download it free below, with no email needed.
- ✓What an SEO report should include
- ✓How the one-page template works
- ✓Where each number comes from
- ✓How to explain a bad month
- ✓How often to report
What should an SEO report include?
An SEO report should show leads and revenue from organic search, non-brand clicks, Search Console impressions, keywords in the top 10, referring domains, what was done this month and what happens next. Our free template builds that one-page report from one row of data a month.
Free, no email needed. Opens in Excel. In Google Sheets: File, Import, Upload. See all our free SEO templates.
What the finished report looks like
This is the Report tab with the fictional example data that comes in the file. Replace it with your own.
| Measure | This month | Last month | Change |
|---|---|---|---|
| Organic leads | 21 | 17 | +24% |
| Organic revenue | $9,800 | $7,400 | +32% |
| Non-brand clicks | 830 | 705 | +18% |
| Brand clicks | 235 | 220 | +7% |
| Organic sessions | 2,240 | 1,950 | +15% |
| Impressions | 50,200 | 44,500 | +13% |
| Keywords in top 10 | 51 | 42 | +21% |
| Referring domains | 101 | 95 | +6% |
| AI assistant sessions | 15 | 11 | +36% |
Below the numbers there is space for top pages and for wins, problems and next steps. Add your logo on the Report tab before sending it to a client.
Where to find each number
| Measure | Source | Where to look |
|---|---|---|
| Organic leads | GA4 | Key events, filtered to the Organic Search channel |
| Non-brand clicks | Search Console | Performance report, with a query filter that excludes your brand name |
| Impressions | Search Console | Performance report |
| Keywords in top 10 | Ahrefs, Semrush or Search Console | Organic keywords, positions 1 to 10 |
| Referring domains | Ahrefs or Semrush | Backlink overview |
| AI assistant sessions | GA4 | Traffic source report, with referrers such as chatgpt.com and perplexity.ai |
Search Console keeps 16 months of performance data, so copy your numbers into the template each month if you want a longer record.
How to use the SEO report template
- Add a row to the Monthly data tab on the same day each month.
- Open the Report tab and type the month in the yellow cell. Every number and change updates.
- Add your top five pages.
- Write two wins, one problem and two next steps, in plain words.
- Export the tab as a PDF, or paste it into an email.
How to write up a bad month
A flat or falling month is the hardest one to report. Say what happened, why you think so, and what you are doing about it.
- Compare fairly. Look at the same month last year if your business is seasonal.
- Separate brand from non-brand. Brand clicks follow your other marketing, while non-brand clicks show SEO working.
- Check tracking first. A sudden drop to zero is usually a broken tag, not a ranking loss.
- Do not lead with average position. New pages ranking deep pull the average down even when the site is growing.
- End with a decision. Say what changes next month as a result.
Agencies can pair this with our SEO proposal template so the report tracks what was promised. If nobody on your team can act on these numbers, consider monthly SEO consulting.
Frequently Asked Questions
Try a different keyword, or ask our team directly.
A regular summary of how a website is performing in organic search, what was done in the period and what happens next.
Yes. Download it from this page with no email needed, and put your own or a client’s branding on it.
Monthly suits most businesses. SEO moves too slowly for weekly reports to say much, though a quick weekly check of non-brand clicks is useful for your own team.
The template is a spreadsheet with no live connection, so it needs no paid connector. You can use its Monthly data tab as a data source in Looker Studio if you want charts.
No. You add one row a month by hand, which takes about ten minutes and makes you look at the numbers.
Leads or sales from organic search. Rankings and traffic matter because they lead there, so report them underneath.
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