White Label SEO Services: An SEO Partner for Agencies
By the PNext team · Updated 20 October 2026
Agencies sell SEO all the time without having an SEO team: web design studios, PR firms, branding agencies and PPC shops whose clients ask for it. White label SEO lets you offer it properly. We do the work, you keep the client and the brand.
This page explains exactly how our white label SEO works: what is included, how onboarding runs, what reports look like and what to check before you choose any partner. If you also need paid search, see our white label PPC service.
- ✓What white label SEO is
- ✓What we deliver
- ✓How onboarding works
- ✓Unbranded reporting
- ✓How to choose a partner
What is white label SEO?
White label SEO is when one agency delivers SEO for another agency’s clients under that agency’s brand. The partner does the audits, on-page work, content and link building and prepares unbranded reports; the reselling agency owns the client relationship, sets its own price and presents the work as its own.
How our white label SEO works
| Your agency | PNext | |
|---|---|---|
| Client relationship | Sales, contract, billing, main contact | No direct contact unless you ask us to join as part of your team |
| Brand | Your name on everything | Invisible to the client |
| Strategy | Agree goals with the client | Audit, keyword research and roadmap |
| Delivery | Optional review and approval | On-page, technical, content and links |
| Reporting | Send with your commentary | Unbranded monthly reports and notes |
What our white label SEO includes
Audits
Technical and content audits under your brand, useful for winning new clients too.
On-page SEO
Titles, headings, internal links, schema and page improvements.
Technical fixes
Recommendations your developers can implement, or implementation where we have access.
Content
Briefs and articles written by specialist writers, edited and fact-checked.
Link building
Earned links through outreach and digital PR, never paid links or private networks.
Local SEO
Google Business Profile, listings and reviews for local clients.
How onboarding works
NDA and partner agreement
Signed before any client details are shared, with a non-solicitation clause.
Access
Search Console, analytics and CMS access granted through your accounts, so you stay in control.
Brief
Goals, priority pages, competitors and anything the client is sensitive about.
Audit and roadmap
Delivered under your brand for your approval.
Delivery and first report
Work starts on the agreed priorities, with a report after the first full month.
If you need a starting point for client proposals, our SEO proposal template is free to adapt.
Unbranded SEO reports
Every month you receive a report with your logo and colours: organic traffic and conversions, rankings for the agreed keyword list, work completed and next steps, plus notes for your account manager explaining the numbers in plain language.
How white label SEO pricing works
| Model | How it works | Best for |
|---|---|---|
| Monthly retainer per client | A fixed partner fee for an agreed scope | Ongoing SEO programmes |
| Project fee | A one-off price for an audit, migration or content batch | Testing the partnership |
| Deliverable-based | Priced per content piece or link campaign | Agencies that run strategy themselves |
We quote per client after looking at the site and goals. Fees, client results and case studies are not shown because we only publish figures we can verify; ask us and we will share relevant examples privately.
How to choose a white label SEO partner
How do you build links?
Ask for examples. Paid links and private blog networks put your client and your reputation at risk.
Who does the work?
Ask about the people writing content and running audits, not just the sales team.
Will you ever contact my clients?
The answer should be no, in writing.
What happens if we part ways?
You should keep all reports, content and accounts.
Looking for an SEO partner?
Tell us about your agency and clients, and we will explain how we would work together, starting with one client if you prefer.
Further reading from our team: SEO migration checklist before you move or redesign a site.
Frequently Asked Questions
Try a different keyword, or ask our team directly.
A service where one agency delivers SEO for another agency’s clients under that agency’s brand, with unbranded reports.
No. Reports carry your brand and we do not contact your clients unless you ask us to.
Audits, on-page and technical SEO, content, link building, local SEO and unbranded monthly reporting.
Yes, before you share any client details, along with a non-solicitation agreement.
Through outreach, digital PR and useful content. We never sell or buy links or use private blog networks.
Yes. Many partners test the relationship with one account first.
Ready to talk about your results?
Tell us about your agency and the clients you have in mind, and we will send a partner proposal.
We work with businesses across the USA and the UAE. No pitch, no pressure, just an honest view of what we would do.
Or call and WhatsApp us on +971 50 298 5401.
- 01How we would work together
- 02Partner pricing
- 03Onboarding steps
- 04Sample report layout
Talk to us about white label SEO
Tell us about your website and goals.