White Label PPC Services: A PPC Partner for Agencies
By the PNext team · Updated 20 October 2026
Plenty of agencies sell paid search without wanting to build a PPC team. Clients ask for Google Ads alongside their website or SEO, and hiring a specialist for three or four accounts rarely makes sense. White label PPC solves that: we run the campaigns, you keep the client relationship and the brand.
This page explains exactly how our white label PPC works: what we do, what stays yours, how onboarding runs, how reporting is branded and what to check before you choose any partner.
- ✓What white label PPC is
- ✓What we do and what stays yours
- ✓How onboarding works
- ✓Unbranded reporting
- ✓Pricing models
- ✓How to choose a partner
What is white label PPC?
White label PPC is when one agency runs pay-per-click campaigns for another agency’s clients, under that agency’s brand. The partner builds and manages the Google Ads, Microsoft Ads or paid social accounts and prepares unbranded reports; the reselling agency owns the client relationship, sets its own price and presents the work as its own.
How our white label PPC works
| Your agency | PNext | |
|---|---|---|
| Client relationship | Yes: sales, contracts, billing and main contact | No direct contact unless you ask us to join a call as part of your team |
| Brand | Your name on reports, emails and proposals | Invisible to the client |
| Strategy and build | Agree goals with the client | Keyword research, campaign build, ads, tracking |
| Daily management | Optional review | Bids, budgets, search terms, testing, optimisation |
| Reporting | Send to the client, with your commentary | Unbranded or white-labelled monthly reports and notes |
You set the price to your client. We charge you a partner fee. The margin, and the relationship, are yours.
What our white label PPC services include
Google Ads
Search, Performance Max, Shopping, Demand Gen and YouTube campaigns, built and managed day to day.
Microsoft Advertising
Imported and adapted from Google Ads, with Bing and Copilot placements and LinkedIn profile targeting.
Paid social
Meta, LinkedIn and TikTok campaigns for clients who need them alongside search.
Conversion tracking
Google Tag Manager, GA4 and offline conversion imports, set up so results can be trusted.
Landing page advice
Clear recommendations your web team or ours can act on.
Audits and proposals
Pre-sale account audits under your brand, to help you win the client.
How white label PPC onboarding works
NDA and partner agreement
We sign a non-disclosure agreement before you share any client details, and agree a non-solicitation clause: we never approach your clients.
Account access
Your client keeps ownership of the ad account. Access is usually given through your Google Ads manager account, so you stay in control of who manages it.
Brief
A short brief per client: goals, budget, locations, offers, what counts as a lead, and anything the client is sensitive about.
Audit or build
Existing accounts get an audit and a fix list; new accounts get a campaign plan for your approval.
Launch and first report
Campaigns go live once tracking is confirmed, with a first report after the first full month.
Unbranded PPC reports
Every month you get a report you can send straight to the client: your logo, your colours, no mention of PNext. It covers spend, leads or sales, cost per result, what changed, and what we plan next, written in plain English so your account managers can present it confidently.
- Reports in Looker Studio or PDF, with your branding.
- Notes written for your account manager, explaining the numbers and answering likely client questions.
- An agreed contact point on our side, so you always know who to ask.
How white label PPC pricing works
We quote per client, after looking at the account or brief, because effort depends on channels, campaigns and spend. These are the models partners usually choose:
| Model | How it works | Best for |
|---|---|---|
| Flat fee per account | A fixed monthly fee for an agreed scope | Agencies that want predictable costs and margin |
| Percentage of ad spend | A share of the client’s monthly spend | Larger accounts where spend changes often |
| Project fee | A one-off price for an audit, build or tracking set-up | Testing the partnership on one client first |
For context on what your clients will spend with Google itself, see our guide to how much Google Ads costs.
How to choose a white label PPC partner
Before you trust anyone with your clients, ask these questions. They are the same ones we would ask of a partner:
Who owns the ad accounts?
The client should, always. Be wary of a partner that builds campaigns in its own accounts.
Will you ever contact my clients?
The answer should be no, in writing, with a non-solicitation clause.
Who will actually manage the accounts?
Ask for the experience of the people doing the work, not the sales team.
How is tracking set up?
If they cannot explain how leads are counted, the results in their reports cannot be trusted.
What happens if we part ways?
You should keep the accounts, history and reports, with a clean handover.
Can we start with one client?
A good partner is happy to prove itself on one account before you move more.
Looking for a white label PPC partner?
Tell us about your agency and clients, and we will explain how we would work with you, starting with one account if you prefer.
Offering SEO to your clients as well? See our white label SEO services and our free SEO proposal template.
Further reading from our team: native ads explained with examples and platforms.
Frequently Asked Questions
Try a different keyword, or ask our team directly.
A service where one agency runs pay-per-click campaigns for another agency’s clients under that agency’s brand, with unbranded reporting.
You sell PPC to your client and own the relationship. Your partner builds and manages the campaigns and prepares reports with your branding. You pay the partner a fee and set your own price.
No. Reports carry your brand, and we do not contact your clients unless you ask us to join a call as part of your team.
Your client does. We usually get access through your Google Ads manager account, so you stay in control.
Yes, before you share any client details, along with a non-solicitation agreement.
Google Ads, Microsoft Advertising, Meta, LinkedIn and TikTok, plus conversion tracking with Google Tag Manager and GA4.
Yes. Many partners start with one account to see how we work before moving more.
Ready to talk about your results?
Tell us about your agency and the clients you have in mind, and we will send a partner proposal.
We work with businesses across the USA and the UAE. No pitch, no pressure, just an honest view of what we would do.
Or call and WhatsApp us on +971 50 298 5401.
- 01How we would work together
- 02Partner pricing
- 03Onboarding steps
- 04Sample unbranded report layout
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