Free SEO Templates: Roadmap, Audit, Report, Proposal and PPC Plan
By the PNext team · Updated 9 November 2026
Templates to plan, audit, report and sell SEO and PPC work. They are free to download, and none of them asks for your email.
Copy them, change them and use them with your own clients.
- ✓A roadmap to plan the work
- ✓An audit to find what to fix
- ✓A report to show what happened
- ✓A proposal to win the work
- ✓A PPC plan and budget calculator
What are the best free SEO templates?
Five templates cover most SEO work: a roadmap, an audit, a monthly report, a client proposal and a PPC plan. All five are free here as Excel, Google Sheets, Word or PDF files, with no email needed.
Every spreadsheet opens in Excel or Google Sheets. Word files open in Google Docs.
All five templates
12, 6 and 3-month plans plus a local version, with tasks scored by priority.
46 checks with how to test each one, and a fix list that sorts itself.
A one-page monthly report built from one row of data.
A client-ready proposal with a pricing table and a filled example.
A campaign plan and a calculator for the most you can pay per lead.
Which template to use first
| Your situation | Start with | Then use |
|---|---|---|
| You are new to a site | SEO audit template | SEO roadmap template |
| You know what needs doing | SEO roadmap template | SEO report template |
| You are pitching a client | SEO proposal template | SEO audit template |
| You run paid search | PPC strategy template | SEO report template |
Frequently Asked Questions
Try a different keyword, or ask our team directly.
Yes. There is no email gate on the downloads. You can use them for your own site or for paying clients.
Yes. Upload the Excel files to Google Sheets and the Word files to Google Docs. The formulas carry over.
Yes. Change anything you like, including the logo, colours and wording.
Yes, as we build them.
Ready to talk about your results?
Whether for your own site or your clients, tell us what you need and we will reply with next steps.
We work with businesses across the USA and the UAE. No pitch, no pressure, just an honest view of what we would do.
Or call and WhatsApp us on +971 50 298 5401.
- 01Audit
- 02Strategy
- 03White label options
- 04Timeline
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